Most people agree and believe that good education prepares students for life and provides the means to achieve a brilliant and successful future. The question is, can we afford that education? Although I know the cost of a college education has risen over the years, as a parent of a now 17 year old High […]
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So the vaccines are rolling out amid arguments on who gets what and when. Locally the questions are about eligibility, pecking order, costs, safety, where to go or who can dispense the vaccines. What about blood clots? Are civil rights going to be breached by enforced vaccinations and will travel be limited by new health […]
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The prolonged Covid-19 pandemic has had cataclysmic consequences for almost every major industry. The mobility sector is no exception with production and purchasing in lockdown. Lifestyles have altered dramatically during this time and studies on consumer purchasing intent post-pandemic have highlighted how these changes will impact the industry going forward. Surprisingly perhaps, the predictions for […]
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Netflix presents itself as a social concept, entertaining people and engaging them in a way that creates open-mindedness and brings communities together. Is this true or is this just the next level of profiteering, preying unethically on the emotions of the public for financial gain without due regard to the consequences? Are any of their […]
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Which candidate will win the election? How many citizens agree with the city’s new policy? Are consumers satisfied with the company’s response to the crisis? All of these questions can be answered using public opinion polling. This research method helps gauge attitudes on a myriad of topics from political candidates, social issues, laws, and much […]
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Humans are complex. In research, participants often find themselves limited to numbers and words to express themselves. Emotion AI goes beyond traditional research processes, interpreting human emotions for a more in-depth understanding of the topic at hand. This relatively new technology is taking the market research industry by storm, allowing MRX professionals to capture and […]
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Market research offers decision-makers a glimpse into consumer behaviors and attitudes toward data-driven strategies. From surveys, polls, focus groups, and even interviews, there are many ways to collect insights to better understand target audiences. When considering testing approaches, knowing the difference between implicit and explicit testing remains imperative to align research initiatives with overall business […]
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From society and culture, news, politics, health, and even comedy, there seems to be a podcast for every interest. Over the past two decades, podcasts have grown in popularity. In 2019, 55% (155 million) people in the US listened to a podcast, according to Infinite Dial 20. With a myriad of listening options and topics […]
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From online, in-person, to hybrid discussions, conducting a focus group is a great way to collect qualitative data directly from consumers. This research method helps businesses better understand their target audience’s behaviors and opinions for data-driven decision making and the creation of effective strategies. Here are four tips on how to get the most out […]
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2020 has been an unprecedented year for everyone, including the market research industry. With coronavirus accelerating digital transformation, influencing consumer behaviors, and restricting in-person data collection, the insights and analytics industry has spent the year adjusting to the new normal. Though we faced many unpredictable challenges in 2020, this year showed us what it means […]
Learn MoreWe have used eyes4research for a number of internal product and marketing projects. We have found their services to be professional, accommodating and responsive. The quality of their audience is top notch and their data is very reliable.
The team at Eyes4Research provided us with quick answers to complicated questions. Their personal support allows us to launch surveys at short notice, while the online dashboard makes it easy to analyze responses and visualize the results.
After working with the team from eyes4research, we decided to move all our survey research to online, and now we are able to conduct research fast, less expensive, and with more accurate samples than ever in our business history.
Eyes4Research provided outstanding support managing a large scale survey we conducted in the United Kingdom. The team works with high professional standards, competency and provided timely delivery throughout the project.
The team at Eyes4Research worked with me not only for getting consensus on the presentation, but also accommodated my inclusion criteria without hesitation. Additionally, I loved the dashboard and the features available for reporting.
