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Eyes4Reasearch Blog

Your #1 source for valuable insights from industry professionals who provide tips, analysis and thought leadership on various trends and research methods.

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Our blogcast

  • Interview with Ivana Taylor
Industry : Read More
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Our blogcast

  • Interview with Carol Cunningham
  • VP / Consumer Insights - BET
Industry : Entertainment Read More
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Our blogcast

  • Interview with Shane Skillen
  • CEO of Hotspex Inc
Industry : Market Research Read More
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Our blogcast

  • Interview with Desirée Rogers
  • CEO / Black Opal
    Cosmetics
Industry : Beauty Read More
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Our blogcast

  • Interview with Ed Szofe
  • CEO & Founder Of Seneca Global
Industry : Information Technology Read More
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Our blogcast

  • Interview with Dave Carruthers
  • CEO/ VOXPOPME
Industry : Technology Read More
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Our blogcast

  • Interview with Marita Hudson – Thomas
  • CCO/ Cars.com
Industry : Automobile Read More
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Our blogcast

  • Interview with Jamin WarRen
  • CEO/Twofivesix
Industry : Gaming Read More
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Our blogcast

  • Interview with Laura Luckman Kelber
  • CMO / Flexera
Industry : Technology Read More
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Our blogcast

  • Interview with STEVE SCHLESinger
  • CEO / Schlesinger Group
Industry : Market Research Read More
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Our blogcast

  • Interview with Vivek Bhaskaran
  • CEO / QuestionPro
Industry : Technology Read More
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The New Normal of Fitness

  • Dec 21, 2020
  • Eyes4Research

2020 has turned the fitness industry on its head. With quarantines and state restrictions amidst the pandemic, many Americans have found themselves without a gym. With this, active consumers have adopted at-home and outdoor workout routines to maintain an active lifestyle while abiding by social distancing guidelines. Below, Eyes4Research dives into a few popular at-home […]

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5 Common Market Research Mistakes and How to Avoid Them

  • Dec 15, 2020
  • Eyes4Research

Market research is an exceptional tool for understanding customers, developing strategies, and improving sales efforts. When done correctly, researchers can collect insights used for impactful decision making, helping businesses reach their objectives while stimulating growth. Despite its potential, one misstep may compromise the quality and effectiveness of data. Here are 5 of the most common […]

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The Future of Transportation: Electric Vehicles

  • Dec 4, 2020
  • Eyes4Research

Blog Published on www.eyes4research.com Over the past decade, electric vehicles have become increasingly common, accounting for a number of cars, buses, and trucks on the road today. From battery electric vehicles, plug-in hybrids, and fuel cell cars, EV’s are more economical than internal-combustion transportation, saving consumer’s money on fuel and requiring less maintenance. According to […]

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The CBD Market Boom

  • Dec 3, 2020
  • Eyes4Research

What is CBD? Cannabidiol, also known as CBD, is a non-intoxicating, non-addictive compound found in cannabis plants with numerous health benefits for both humans and pets. Unlike THC, CBD does not produce the psychoactive side effects, giving users a myriad of therapeutic benefits without the high. As an alternative to pharmaceuticals, CBD helps manage chronic […]

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The Growth of the Plant-Based Milk Market

  • Dec 2, 2020
  • Eyes4Research

Plant-based dairy alternatives have surged in popularity, with a growth rate of 17.2% going into October of 2020. With soy, hemp, almond, oat, coconut, cashew, and rice milk among the most in-demand alternatives, consumers are ditching dairy for healthier, more sustainable food and beverage alternatives. From coffee creamers, yogurt, cheeses, ice cream, and more, adopting […]

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Smart Cities

  • Nov 23, 2020
  • Eyes4Research

As urbanization increases, cities around the world are rushing to integrate new technologies to improve the lives of civilians. Technologically advanced urban areas, also referred to as Smart cities, enhance the lives of citizens through digital technologies that improve, enhance, and connect infrastructure. By using IoT technology, urban areas can collect and use data to […]

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How to Use Incentives to Increase Response Rates

  • Nov 18, 2020
  • Eyes4Research

Recruiting the right amount of participants remains essential in conducting a successful research initiative. For many researchers, low response rates result in inconclusive data that hinders one’s ability to make data-driven decisions. The solution? Utilizing incentives to motivate participation. Offering participants a reward for their time remains an effective method to draw in more respondents […]

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The Implications of Fast Fashion

  • Nov 18, 2020
  • Eyes4Research

Over the past few decades, the emergence of fast fashion has changed the way consumers shop for clothes. Fast fashion refers to inexpensive, trendy garments that move quickly from the catwalk to fashion retailers in order to capture the latest style trends. By utilizing low quality material and rapid production methods, fashion brands are able […]

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The Rise of Clean Labels in the Food Industry

  • Nov 16, 2020
  • Eyes4Research

In the past few years, the demand for clean label products has grown exponentially as health-conscious consumers are seeking out more natural and simple ingredients. According to Lascom, clean label products make up 33% of the food and beverage market and continue to expand as more clean label options enter the market space. A trend […]

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Primary vs. Secondary Research

  • Nov 11, 2020
  • Eyes4Research

Primary and secondary research remains essential to gaining important insights regarding business best practices and strategies. Understanding how and when to use these techniques helps organizations stay ahead of the competition through data-driven decision making. Here is a rundown of both research methods.  Primary Research The primary research methodology involves direct data collection by researchers, […]

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Testimonials

We have used eyes4research for a number of internal product and marketing projects. We have found their services to be professional, accommodating and responsive. The quality of their audience is top notch and their data is very reliable.

Steve Anderson

President/Tru RX

The team at Eyes4Research provided us with quick answers to complicated questions. Their personal support allows us to launch surveys at short notice, while the online dashboard makes it easy to analyze responses and visualize the results.

Dominique Jones

UI/UX iRobot

After working with the team from eyes4research, we decided to move all our survey research to online, and now we are able to conduct research fast, less expensive, and with more accurate samples than ever in our business history.

Jim Kitchens

Founder/Kitchens Group

Eyes4Research provided outstanding support managing a large scale survey we conducted in the United Kingdom. The team works with high professional standards, competency and provided timely delivery throughout the project.

Steve Machin

Professor of Economics/LSE

The team at Eyes4Research worked with me not only for getting consensus on the presentation, but also accommodated my inclusion criteria without hesitation. Additionally, I loved the dashboard and the features available for reporting.

Medona Joseph

VP/JP Morgan Chase

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