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The Rise of Zoomers

A detailed video presentation on how GenZ affects everything from social media to retail, tech and their overall influence on our society.

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Swift – The Art of Generational Fame

A visual case study of the cultural factors behind the rise and rise of Taylor Swift's fame and success.

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Black Women and Podcasts

Exploring the listening habits and the rise of Black Women in podcasting and the opportunities for brands.

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Reports

Consumer Attitudes and Perception about Advertising Style

It’s impossible to open an app without seeing an ad pop up. But what do consumers really think about the ads they see every day? Eyes4Research surveyed 500 consumers to learn more about how they feel about advertising across all... Read More

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The World of Gaming – Who Gamers Are.

The global gaming industry is estimated to be worth $347B and is expected to grow. Gamers are a diverse and engaged group, willing to invest the time and money to play the games they enjoy. Eyes4Research surveyed 1.034 gamers of... Read More

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Who Gamers Are and What They Want

The global gaming industry is estimated to be worth $347B and is expected to grow. Gamers are a diverse and engaged group, willing to invest the time and money to play the games they enjoy. Eyes4Research surveyed 1.034 gamers of... Read More

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U.S. Automobile Consumer Study Report

When it comes to cars, consumers know which brands are associated with luxury and elevated quality. In our survey of 3,000 respondents who currently own and drive a vehicle, and are looking to purchase a new or used vehicle in... Read More

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U.S. Automobile Consumer Study Infographic

Detailed infographic based the US Automobile consumer study conducted in Q1 2021. The infographic is a detailed, visual report covering a number of key data points from the full report. 3000 respondents participated in the study, over a course of... Read More

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Consumer Attitudes and Perceptions About Advertising Style and Methods

An infographic report exploring consumer attitudes towards advertising. An infographic report exploring consumer attitudes towards advertising. An infographic report exploring consumer attitudes towards advertising. Read More