To leverage the economic power of this influential audience, brands will need to be authentic in their efforts to support and include LGBTQ+ consumers on all levels, even in the face of possible consumer backlash.
The LGBTQ+ audience has emerged as a significant market segment with substantial economic influence in recent years. Beyond the pursuit of inclusivity and diversity, corporations have started to recognize the immense purchasing power at play with this demographic. Understanding the dynamics of this audience is essential for brands seeking to connect with and cater to the LGBTQ+ consumer. Here, we’ll explore the economic potential . . .
