The global gaming industry is estimated to be worth $347B and is expected to grow. Gamers are a diverse and engaged group, willing to invest the time and money to play the games they enjoy. Eyes4Research surveyed 1.034 gamers of all ages to learn more about who plays video games, what games they like to play, and what gear they buy to play the games they enjoy.
Executive Summary: Think most gamers are male? Think again– 55% of the respondents in our recent survey on gaming described themselves as female. Our survey found that the adoption rate among women . . .