Even the most talented and seasoned marketing pros have a thing or two to learn in an industry that is evolving minute by minute. Here are 4 books to help you refine your strategy and drive results.
Product-Led SEO, by Eli Schwartz
When it comes to SEO, what catches fire for one company, might not necessarily work for another. In Product-Led SEO, Eli Schwartz defines what product-led SEO strategy is, with the aim of helping SEO managers and marketing executives develop their own best practices to increase traffic by looking beyond just keywords. Schwartz was the head of Survey Monkey’s SEO team and grew the company’s organic search from just 1 percent of overall revenue to a key driver of new global revenue. He teaches readers his philosophy of approaching SEO from a product-first perspective that can become a powerful growth engine for entrepreneurs.
The Partnership Economy, by David A. Yovanno
Collaborations are not just for social media influencers. They can be an effective way for like-minded businesses to team up to not only raise their profiles but also boost their bottom lines, and gain loyal customers. The Partnership Economy illustrates how companies can grow exponentially by tapping into various types of referral partnerships, like corporate social responsibility, affiliates rewards, sponsorships, and publishing collaborations.
RE:Think Innovation, by Carla Johnson
It’s no secret that entrepreneurs spend a great deal of their time problem-solving and looking for opportunities. And it can be easy to keep going to the same well of solutions and receive ever-diminishing returns. In Re:Think Innovation, Carla Johnson lays out a 5-step process for filling that well with new ideas that drive results. It is a process that can be extended to an entire team, empowering them to create higher quality ideas and better outcomes. While not a traditional marketing book, it never hurts to have a treasure trove of good ideas at the ready.
Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content, by Ann Handley
Content is indeed king, and when done right, it can attract customers and help your company stand out from the competition. But crafting consistently compelling content isn’t as easy as it might seem, even for talented writers. Great content needs to tell a story– about who your company is, and about what your company offers potential customers. Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content adopts the philosophy that these days, everyone is a writer, and everyone is a marketer. Author Ann Handley helps readers learn how to be concise, target their audience, and keep that audience coming back for more.
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